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With
a dynamic vision to provide each client with publicity and marketing campaigns
tailor-made to his or her individual needs, Tina Jacobson established The B
& B Media Group in 1987, 60 miles south of the Dallas/Fort Worth Metroplex.
Since its inception, the full-service publicity, media and consulting firm has
widened its areas of expertise to include quality and innovative audio
programming, as well as top of the line public relations with literary
representation, lecture representation and personal management.
We brought
B&B in at a crucial time for EthnoGraphic Media (EGM)—having refocused our
efforts from film production to the marketing, selling, licensing, and
distributing of our films. This presented new opportunities
to better tell our own story while sharing those gripping stories that
tackle very tough social issues. From the beginning, Tina and Diane have
had a "seat at the table" as EGM developed its multi-year plans, global
strategies, and integrated marketing communications. They have
supported film exhibitions, partnered on tour events, promoted
new product launches, developed message platforms, handled media relations, and
counseled on both opportunities and challenges. B&B's efforts have helped in
achieving 250 million impressions for EGM and its films. We truly
value all they have done for us.
Bill
Oechsler
President, EthnoGraphic Media
The team at B&B is creative and
professional, finding intriguing angles for promotion,
freshening pitches throughout the course of campaigns, and keeping our team
informed with excellent reports. We’ve been impressed with the
media coverage they’ve found for our novelists in their care.
-Katie Bond, Publicity Manager for
Fiction,
Thomas Nelson Publishers
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